Team With complementary skills in strategy, writing, design and client experience, we are ideal thought partners for each other, and an ideal team for our clients. Aimee Freund has nearly twenty years of experience in writing, creative, and brand strategy, and has worked across a wide spectrum of social issues. Mighty Good’s main scribe, Aimee loves the process of untangling complex organizations to help them find a brand story that achieves both simplicity and goosebumps. John Gundlach is an award-winning creative director, brand strategist and pioneer of social impact branding. With more than 25 years in the marketing field, he’s a seasoned strategic leader in the social impact space. John is committed to the power of simplicity and humanity in connecting organizations with their audiences, and clients with their best selves. Nicole Harburger brings decades of experience directing award-winning, social impact campaigns. With her keen strategic sensibilities, Nicole creates brands that drive engagement, growth, and impact. Whether advising mission-driven startups or foundations on a mission, Nicole develops brands that inspire.